UNLESS YOU WILL is founded by Heidi Romano, an independent artist with a diverse skill set and over fifteen years of experience within the field of photography. Heidi is a passionate book designer and loves working with artists through all levels of project development.

In late 2009 she founded UNLESS YOU WILL, an acclaimed online photography magazine dedicated to showcasing the finest of international visual storytelling. In February 2015 she directed the inaugural Photobook Melbourne festival and thus established a new platform for artists, bookmakers and book lovers in Australia.

In 2017, she intends to champion a collection of notable photographers from around the world, through gatherings, exhibitions, workshops and an online magazine.